Industry Overview

North America long-term care market was valued at $157.9 billion in 2025 and is projected to reach $237.3 billion by 2035, growing at a CAGR of 4.2% during the forecast period (2026–2035). The long-term care sector in North America continues to expand as more individuals require consistent medical support and daily assistance. The region’s rising elderly population is creating a sustained need for supervised care environments and professional health services. Providers are strengthening their clinical teams and enhancing rehabilitation programs to keep pace with changing patient needs. Many facilities are also updating their infrastructure to offer safer and more comfortable living arrangements. Regulatory attention on quality standards has further prompted organizations to refine their service delivery models.

Market Dynamics

Integration of Technology in Long-Term Care Services

The adoption of digital health technologies is transforming long-term care in North America. Facilities are increasingly implementing telemedicine, remote monitoring, and electronic health records to enhance patient outcomes. These technologies allow real-time tracking of vital signs and personalized care plans. Automation in administrative tasks is also improving operational efficiency across care centers. Providers are investing in smart devices and AI-based systems to support clinical decision-making. This digital shift is strengthening both patient safety and the quality of care, making technology a key growth driver in the market.

Focus on Preventive and Wellness Programs

Long-term care providers are increasingly emphasizing preventive care and wellness initiatives to improve patients' quality of life. Programs targeting physical therapy, nutrition, and cognitive engagement are being integrated into routine care plans. Early intervention strategies help reduce hospital readmissions and manage chronic conditions effectively. Care centers are collaborating with healthcare professionals to design customized wellness regimens. Enhanced focus on holistic health is attracting families seeking comprehensive care solutions. Consequently, preventive and wellness programs are emerging as a significant factor driving market growth in North America.

Market Segmentation

• Based on the service type, the market is segmented into medical services (in-house therapy, skilled nursing, and others).
• Based on the point of care, the market is segmented into home care & hospital.

Skilled Nursing Segment to Lead the Market with the Largest Share

The North American long-term care market is experiencing notable growth due to the increasing demand for skilled nursing services. A rising number of elderly individuals with chronic and complex health conditions are requiring professional medical supervision. Care facilities are enhancing their clinical programs and expanding rehabilitation services to meet these needs. Investment in trained nursing staff and modern healthcare equipment is becoming a key focus for providers. Regulatory guidelines and quality standards are further encouraging improvements in patient care.

Home Care: A Key Segment in Market Growth

The long-term care market in North America is witnessing steady growth as home-based care gains prominence. Many families prefer professional care delivered in the comfort of the patient’s home, leading to increased demand for home care services. Providers are expanding mobile healthcare teams, telehealth monitoring, and in-home nursing programs to accommodate this trend. This approach enhances patient autonomy while ensuring continuous medical support. Technological advancements and improved care coordination are further strengthening home care offerings.

Regional Outlook

North America long-term care market is further divided by countries, including the US and Canada.

US Dominates the Market with Major Share

The US long-term care sector continues to grow due to the rising need for comprehensive elderly care solutions. An aging population with complex healthcare requirements is prompting an increased reliance on both institutional and home-based services. Providers are focusing on enhancing service quality, staffing efficiency, and patient-centered care programs. Investment in rehabilitation facilities and chronic care management is also contributing to market expansion. Technological integration and regulatory compliance are further supporting improvements in care delivery.

Market Players Outlook

The major companies operating in the North America long-term care market include Atria Senior Living, Brookdale Senior Living, Inc., Genesis HealthCare, Life Care Centers of America, Sunrise Senior Living, Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Development

• In November 2025, Cantex Continuing Care Network (Cantex) announced the launch of its in-house blood transfusion program, making Cantex the first skilled nursing provider in Texas, and among the first in the nation, to offer this advanced level of care within its facilities. The program launched at The Belmont at Twin Creeks in Allen, TX, and will expand across Cantex facilities in the coming months. Transfusions will be administered by highly trained registered nurses under physician oversight, following rigorous safety protocols and compliance standards.

The Report Covers

• Market value data analysis of 2025 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the North America long-term care market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.